PRESS RELEASES DISTRIBUTION

WireTiger Press Releases are distributed to:

FREQUENTLY ASKED QUESTIONS

How do I know the press release is sent? We send a confirmation e-mail with an overview of who received your press release.

Are press releases the magic bullet/answer to marketing? Press Releases are an often over looked tool in marketing. You should send a press release for any number of reasons, click here for hints. Press Releases are a tool to be used with public relations, online marketing, content or transaction rich websites, radio or television promotions and search engine optimization.

Can my press release be rejected by WIRETIGER? Yes for any number of reasons. In all rejections, a full refund is given. Rejections occur when your press release lacks professionalism, contains sexually explicit content, judged to be cause for legal action, deemed to be racist/sexist or portrays any religion in a negative light, is out of scope (local press release sent globally), does not meet the proper format for a press release, does not offer newsworthy content or other criteria at the sole discretion of WireTiger. A refund is provided in all cases.

How are press releases sent? Via e-mail with the topic as the subject and the text of the press release in the body of the e-mail message.

What makes your service different? The breadth and depth of our contact database and how regularly we update the information. This ensures a direct contact to the person in charge. Strict scrutiny and matching of the press release to the distribution source.

Do you write press releases? Not at this time. We expect to link to reputable providers shortly.

Do you read the press release before sending it? Yes. This is not a substitute for professional press release writing services but acts as a last step 'check and balance' measure.

How long does it take to distribute my press release? 1 business day after we've received your payment.

How often should I send press releases? When any of the following events occur. Click here for hints on when to send a press release.

Do you offer Search Engine Optimization? We recommend http://www.highriseseo.com/.

Top Eleven Tips for a Successful Submission

Keep the length a maximum of one page or 400 words.
Always write your press release in third person. First person commentary (testimonials or product reviews) should only be in a quote with the source listed.
Begin your press release with a short description of the news and then provide the details about the company who announced the news.
Be careful to base your press release on facts and not opinion. Report the facts about your product or service without fluff or hype. Let the reporter decide from the facts that your business is special and newsworthy.
Use timely and new information related to current events. Do not write about something old or well known.
When writing, remember who your audience is. Your audience is the journalists and editors; not your end customers. Put yourself in the mindset of a newspaper editor or magazine journalist.
Make your release new, different, and interesting. Have a 'hook'. Make it compelling.
Do not tell everything. Your purpose should be to provide enough information to generate interest and a follow-up from a reporter.
Provide as much contact information as possible: contact name, address, phone, fax, email, website address, etc.
Proofread your press release over and over and have several individuals check your release before submitting it.
You should have a link to your press releases at your website. Media may often come to your website and pick up an old story rather than the new story that drew them there in the first place. Also, the text helps with search engine placement because it provides good food for the search engine spiders.

Press Release Services